Liverpool FC and Japan Airlines Forge Multi-Year Alliance as Official Airline Partner

Liverpool FC and Japan Airlines (JAL) are thrilled to announce a comprehensive, multi-year global partnership, designating the esteemed airline as the club’s official airline partner.

This collaboration, covering both the men’s and women’s teams, aims to enhance the global reach and growth aspirations of both entities, leveraging their respective strengths to expand their international footprints.

Ben Latty, Liverpool FC’s Chief Commercial Officer, expressed his enthusiasm: “We are excited to welcome Japan Airlines as our partner. LFC and JAL are both leaders in their fields, known for their winning spirits and shared dedication to connecting with fans, travelers, and communities worldwide.

“This partnership aligns perfectly with our global goals, merging the rich history and passion of one of the world’s most iconic football clubs with the outstanding service and extensive reach of Japan’s leading airline. Together, we will offer unique activations and experiences for fans, creating memorable engagement opportunities.

“Collaborating with Japan Airlines marks a significant advancement in our strategy to strengthen our international presence and deepen our connection with our diverse and loyal global fanbase.”

Liverpool FC boasts the highest engagement in the Premier League with over 1.5 billion interactions on social media and 11.9 billion views, making it the most-watched club on social platforms. Additionally, LFC is the most-watched European football club globally, with millions of fans and over 330 Official Liverpool Supporters Clubs worldwide.

Junko Sakihara, Deputy Senior Vice-President – Customer Experience at Japan Airlines, commented: “This partnership is vital for us as it enhances our customer connections and establishes new relationships with Liverpool FC fans globally.

“We are thrilled to embark on this exciting journey with Liverpool FC and the LFC Foundation.”

As part of this collaboration, Japan Airlines will work closely with the LFC Foundation on significant community initiatives across various international markets, aiming to empower communities and create inspiring moments.

Minako Kent, Managing Director of Global Marketing at Japan Airlines, added: “Both Japan Airlines and Liverpool FC are deeply committed to fostering multinational talent, investing in youth development, and supporting our communities.

“We are eager to expand these efforts through our partnership with the LFC Foundation and make a lasting positive impact on young people worldwide.”

The first initiative will commence in July, with Japan Airlines sponsoring a youth football clinic in conjunction with Liverpool FC’s international pre-season match in Philadelphia on the USA’s east coast.

Fans will have opportunities to win match tickets, signed memorabilia, and a trip to Liverpool through various promotions. Additionally, JAL Mileage Bank members will have exclusive access to VIP experiences at Anfield.

This partnership underscores Liverpool FC and Japan Airlines’ shared belief in the power of sport and travel to inspire, connect, and leave a lasting positive impact on individuals and communities around the globe.