Liverpool has further expanded its family of partnerships by welcoming Husqvarna, renowned global leaders in robotic mowing.
Liverpool has further expanded its family of partnerships by welcoming Husqvarna, renowned global leaders in robotic mowing.
This new agreement follows the club’s recent partnership with Japan Airlines, which became Liverpool’s official airline partner.
According to Husqvarna’s website, Liverpool has been utilizing the Swedish company’s technology for the past two years. This appreciation for their products has now led to an official partnership.
The financial details of the deal have not been disclosed, but it’s anticipated to be worth at least a seven-figure sum, contributing to Liverpool’s commercial objectives.
Historically, Liverpool’s agreement with Garuda Airlines brought in approximately £7 million, suggesting that the new deals with Japan Airlines and Husqvarna will also be financially beneficial for the club.
Ben Latty, Liverpool’s Chief Commercial Officer, expressed his enthusiasm about the new partnership on liverpoolfc.com: “We are thrilled to announce this partnership between Liverpool FC and Husqvarna, two premium market leaders united by their shared values and innovative approach.
“We have developed ambitious commercial targets to attract the best brands that fit with Liverpool Football Club, and that can also help drive further success on the pitch.
“Husqvarna’s reputation for quality and innovation in grounds maintenance is unmatched, and we look forward to working closely with them to ensure our facilities continue to be maintained to the highest possible standards.”
This collaboration underscores Liverpool’s steady progress behind the scenes, aiming to secure partnerships that not only provide financial support but also contribute to the club’s overall success.
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