Liverpool FC has once again issued an apology following technical issues that marred their biannual members’ ticket sale on Wednesday. The ticketing portal encountered familiar problems, causing frustration among fans attempting to purchase tickets on the official website. The site crashed, leaving many supporters unable to complete their transactions.
In response to the widespread frustration, Liverpool FC posted an apology on their @LFCHelp Twitter account. The club acknowledged the issue, stating, “Liverpool Football Club would like to apologise to all supporters experiencing issues during this morning’s sale. An issue with the ticketing system has been identified, and the sale has been suspended while this is rectified. The sale will resume at 11 am.”
However, this attempt to resume the sale at 11am only added to the chaos. Fans had to rearrange their schedules to continue trying for tickets, only for the sale to be suspended again at 11:11am.
These recurring issues during members’ sales have become a frustrating routine for Liverpool supporters. The club’s website struggles to handle the high demand each time, leading to repeated crashes and outages.
Adding to the frustration, Liverpool recently announced a two percent increase in ticket prices for the 2024/25 season, following a six-year freeze. Despite the price hike, the cheapest matchday ticket remains at £9 for juniors and locals in the Main Stand Upper, while the most expensive ticket has risen to £61. The club justified this increase by citing a “significant increase in costs across the club,” although they noted that their two percent increase is the lowest in the Premier League.
Overall, the technical glitches and subsequent disruptions have left many Liverpool fans exasperated, demanding a more reliable ticketing system in future sales.
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